Pale Plum is the third lipsticks from Bobbi Brown's Marrakesh collection that I'm going to present here, and it's my favorite. It has the Creamy Lip Color formula, which means it's lightweight with medium pigmentation and a reasonably moisturizing formula. Wear time is decent but not as good as the Rich Lip Color or Bobbi's standard semi-matte lipsticks.
The case is standard Bobbi Brown: black plastic with Bobbi's name on the side. It's a slimmer case and bullet than the Rich Lip Color. The color is a perfect natural and neutral dark dusty pink.