Instead of the traditional holiday red lipstick, Bobbi Brown has included a lovely rose. Party Alice is in the normal BB lipstick formula, which means it's opaque, creamy, and non-drying. Normally I don't notice any scent in Bobbi's lipsticks, but this one seems to have a faint licorice odor. It's pleasant and doesn't last, so even people who are scent-averse shouldn't be bothered much.
Bobbi's website describes this as a pink rose, and I think that's pretty accurate. I think it leans warm, but only a little and certainly not too warm for cooler-toned people to wear it.
Bobbi Brown lip color retails for $23. It isn't clear from the website if this is limited edition or just "new", so if you like it I recommend you go get it.